Looking at the numbers, the PS3 actually sells better. I even predict that the ps3 will outsell the Xbox360 in the next 2 years, the exclusive titles are way more promising and Sony was able to push a version of the PS3 through a certification process in china.
In terms of money the Xbox 360 was a complete mess. The first generations had a failure rate of up to 50%. And honestly, Microsoft will have a really tough battle in the next gen, same as in the current one. Exclusive games are selling the console and right now Sony has the upper hand. Beyond, The Last of Us, Ni no Kuni, God of War.
I also read a lot about the Xbox 360 being the superior console from US folks. I only see one, the controller, and the quality of them really sucks. Take that away, what's left? It's all about your favorite games. Seems like NA buyers just enjoy Halo and Gears of War an awful lot more than PS3 exclusives.
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