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Just as a Sony Company (not vs 3DS) I say its doing fairly below average. Sony making a profit (even if small) on each but they really need the price drop on hardware and memory.
Japan is where is bleeding now (no MH anymore which was PSP mario). 3DS and the release of wii U will bring down sales of vita in japan more now. 3DS has MH4 and Dragon Quest first quarter so Sony needs to have great quality games after this as there isn't much a point selling best titles during quarter 1

Europe seems the best IMO as of now but both U.S and Europe can be helped with a little less beating in the wallet