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happydolphin on 11 December 2012
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JayWood2010 said:

So which is better selling one game or multiple games and accessories?  That is what it comes down to.  What is more important, selling your 1st party game or cutting into its profits and maximizing all software and hardware.

Yes if we took away bundles then certain games would have far less copies sold.  I mean GT5 has probably sold well over 1 million copies in bundles but we need to look at the attatch  rate for each console.  How many games are sold per each console, and how much hardware are sold at each consoles.  Exclusives is a business strategy.  They are used to say "hey buy our console because we are the only ones who have it"  Once you buy the console for that game Im sure you will look for more afterwards.  Bundles are an investment if anything. They may be losing  money on one game but accessories and other software will gain them profits.

I'd say bold.

I completely agree that they are an investment, I think the question in the end that OP was trying to ask (among other things >.>) was, are Sony selling their properties short by bundling them.

Here is an analogy from the auto world. We know that Mercedes are great cars, and they're made with quality labor and parts. Sure. But Mercedes set the market price of their cars, and that's what people pay. They could set the price lower, would people still buy it? Would it affect the perceived value of the product.

 I'm not saying Sony is doing that, I'm just asking the question, and it seems OP was also indirectly asking that, especially given the mention of rebate prices.

I agree that the title is a little odd "to get games into million sellers list" is no companies business, I wouldn't think. Companies are always after the bottomline (e.g. profit). But I think it's a fair question to ask, is Sony underselling its games by selling at a lower value than what they're worth?

Then you have the whole question of Supply and demand, and if you offer a product at a more affordable price, you will have more supply and more sales, but you may also decrease the deman for your product by trimming off its perceived value.