Nintendo plans to maintain momentum “for the duration of Wii U”

[superchunk]

kitler53 said:

nintendo can push with the full weight the the marketing resources they have available to them. but marketing resources are finite.

the difference is the wii, much like apple's products in general, was a pull. "word of mouth" is what i believe people like to call it here.  i 100% guarantee that the 20 minute apple ad story i saw on rock center last night didn't cost apple a thing.  wii had that too.  everyone was talking.  nintendo didn't have to do a thing.

Definitely true. Wii had immediate word of mouth like a wild fire and Wii U doesn't have that. But it could have that. It needs a little fuel and that fuel is better and widespread advertising.