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sethnintendo said:

Your op reminds me of Netflix. Netflix states that more people started watching Breaking Bad, The Walking Dead, etc because they saw the first few season on Netflix and started watching it on TV. While it might not always be the case (considering I will never get cable) it probably has some backing. Exposing people to content for "free" (subscription fee) might allow for an increase interest from consumers for future content.


Hits are still good on hulu.com. They still make a lot of money off of people being on the site and watching those shows. It also shows what is more popular than another.