| bananaking21 said: 1) - marketing is a very important factor for game sales, but what im trying to say is the past nintendo console owners have generally been kids and young teens. so even if you market a game like metriod that is targeted to a more adult audience to past nintendo console owners it wont interest them much even if the game is a great one. its like trying to market hugo boss suits to amish people, they just wont be interested no matter how good the suits are (i know its bad metaphore but i think it makes the point im trying to say) 2- well yes, because thats generally the demographic that nintendo consoles sell to. why? because the games are directed at them. mario, donkey kong, mario kart, 2d mario for example are games that appeal to kids and young teens and its why it sells to them. also brand recognition of nintnedo consoles is very high and popular with parents wanting to buy their kids a console, for example i my self would buy my kids (if i had any) a nintendo console rather than a sony/ms console even though i do prefer sony consoles and games my self. 3- no, its not the case, metriod does have decent sales, its just that one game wont change the bussines tactics of nintendo or adobtion rate of a nintendo consoles among adult consumers. they need a steady and constant stream of high quality games that are targeted towards them. hence why third party support is so important. nintendo consoles usually dont get 3rd party support and its hard for them to convince them to develop for their consoles because as i said, one or two games wont cut it, they need constant support which is something very hard to convince companies to do all of a sudden and all at the same time. is there anything wrong with nintendo targeting kids and young teens with their consoles? absolutly not, for some reason people take that as in insult towards the company or take it as a personal insult because they like nintendo consoles when it in no way is. but what im saying is the answer to your question, or atleast my personal opinion to what is the answer to your question |
Fair answer. For 1), I will ask you, what if Nintendo wanted to sell to a new market (older teens)? What if hugo boss wanted to market to amish people, what would they need to do to succeed? My suggestion was a) offer a product that interests said market, and b) advertise it so they know about it. No advertisement, no sale.
2) Can that be said on the launch of a new console though? The cube wasn't selling to the casual/non-gamer crowd, yet Nintendo had a brand/image change and marketted to the non-gamer/casual crowd on the launch of a new console, and, well, it worked! Isn't that possible for the older-teen market also? They don't need to be core, just older-teen.
For 3), what if I told you that Halo and Gears alone, two games, were largely responsible for the intial appeal of the 360 to the older teen crowd in the first two years of the console's lifecycle? From there on, 3rd party multiplats were viable on the platform. Don't you see it possible with Metroid and another IP, and if it is, shouldn't the marketing suit that new strategy? That's the OP question.
Nobody expects a constant stream of exclusives within the first two years, nobody did for the PS360, nobody will here. So pushing to that market with 1 or 2 flagships, as we've seen with the 360, is a viable strategy. However, even then, the strategy will fail if the marketing doesn't push the games accordingly.
