butcherknife said:
kain_kusanagi said:
Instead of losing money on a discount, they pack in a game that has already paid for itself and increase the value of the box. People are more likely to buy something if it appears to have more value.
The system costs them a huge amount of money to produce, but the extra stuff they are bundling probably is old stock that is costing them money in storage rather than making them money at retail. Pack it, clear it out, trick some people into paying full price for their system, profit achieved. |
But in this case...the pack-ins are all software except for the 4 GB memory card. Which is likely not a retail 4GB memory card, but a specially packed card for this bundle. I say this from experince...the Assassins Creed PS VIta bundle memory card was not a retail memory card (it had its own packaging in just clear plastic).
|
The software costs Sony nothing and even if the 4GB memory card isn't a retail version it still costs Sony nothing. Sony over prices their memorys ticks at retail. The actual cost of a 4GB memory card is a few bucks. Sony probably has a warehouse full of them because nobody wants a measely 4GB when they can get a 64GB SD card for $40-$50.
Don't assume the cost to Sony for bundled items is the same as the cost at retail. They have overstock of stuff that is worthless to them and costing them money to store. Stores don't want the stuff so they pack it in to convince people to buy other stuff. It kills two birds with one stone. Get rid of old stock and help sell new stuff.
