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d21lewis said:
I can never understand how ONE PERSON"s opinion suddenly reflects the entire company he works for. I'm fine with "Ubisoft CEO says Wii U is expensive" but to say the whole company agrees--that's just wrong.......but it feels so right.

He officially represents the whole company, so if he says something, it represents the official point of view of the whole company.  Obviously, extraofficially people within the compnay will disagree, but they dont matter, because they dont represent the company.