For what it's worth, my friend, who is fairly casual (plays only WoW, Halo, and other big, hyped games) owned all the GTA's last gen on Xbox. Though I know, that is only one example.
@Topic: if it is indeed one of the exclusive episodes, if they advertise it properly, sales of the 360 version will absolutely hammer the PS3 version. Especially if the content adds something really big, like another area or two to the city.
The sign at Wal-Mart or Best Buy:
-Big picture of the GTAIV case (Xbox 360 version)
-Big letters: "PREORDER NOW! GET THE COMPLETE VERSION OF GRAND THEFT AUTO IV, EXCLUSIVELY ON XBOX 360"
-They could get away with saying 'exclusively' due to the wording, as the 'complete version' would only be on 360.
-Small letters near the bottom: "GTAIV also available on Sony Playstation 3. Extra content not available."
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