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Asriel said:
If that 25% digital sales rate remains, Nintendo will be extremely happy.

As it is, they won't replicate that in the US, and definitely not in Europe. Most 3DS games are £30 new at retail, yet are priced at £40 on the eShop. I would happily pay £30 to be able to keep Animal Crossing on my 3DS memory, but £10 more than a retail copy makes that price extremely unappealing. If Nintendo want better digital results in Europe, they need to lower the prices of their retail offerings.

Just Europe then because games in USA are 39.99 retail and 39.99 download.