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http://gamasutra.com/view/news/180760/6_rules_for_writing_F2P_messaging_your_players_will_actually_read.php#.UJL4_Yaz4po

 

I originally clicked that article to find out what it was all about, since I'm curious about the F2P topic in general, and while reading through it I felt like it was giving a bunch of recommendations on how to properly nickel-and-dime consumers, and how to pull at their strings. It feels like most F2P games try to do this; they try to mess with your emotions or pull your strings at exactly the right moment in order to get money out of you.

 

Is this what the new era of gaming is about...?

 

(Also, I agree with TC and Cameron from the comment section below the article.)