They'll get back to profitability in no time. The controller is one of those things that they will be mass-producing and cutting costs on very quickly.
Mind you I wasn't expecting this at all, was expecting profit on day one. I'm assuming these losses are minimal.
@Squilliam. Production is counted as an expenditure at this point I think, so it's negative regardless. When the sale is made to the retailers the numbers are once again balanced. Assuming a large portion of production has already been ordered, I'd expect you to be correct.