Where The Heck Are The Wii U Ads???

[Jumpin]

Soundwave said:

Jumpin said:

Miiverse isn't really a mystery; it's Nintendo style Facebook with an emphasis on gaming. Also, marketing doesn't really need to kick in right away because the Wii U is sold out for months already; millions of people are already sold on it as an 'early as available' purchase. It would not really improve sales to have a mass marketing campaign right now.

It is next year when marketing will become important.

To build a brand and brand awareness though you have to establish that now.

Apple knows every iPhone is going to sell, but they still make a ton of commercials for each new iteration. It's about building brand awareness and keeping the brand in the mind of the average consumer (not just the die hard one).

Apple also never advertises a new iteration that is not immediately available for purchase. They usually don't even announce a product until just before it launches.