Soundwave on 19 October 2012
| Jumpin said: Miiverse isn't really a mystery; it's Nintendo style Facebook with an emphasis on gaming. Also, marketing doesn't really need to kick in right away because the Wii U is sold out for months already; millions of people are already sold on it as an 'early as available' purchase. It would not really improve sales to have a mass marketing campaign right now. It is next year when marketing will become important. |
To build a brand and brand awareness though you have to establish that now.
Apple knows every iPhone is going to sell, but they still make a ton of commercials for each new iteration. It's about building brand awareness and keeping the brand in the mind of the average consumer (not just the die hard one).
