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amp316 said:

See, some people know what cool is. Sean Connery, Clint Eastwood, Cary Grant, Humphrey Bogart, James Dean, Paul Newman, and Steve McQueen all have been named and all are very cool.

Charles Bronson, Robert DeNiro, Harrison Ford, and so many others could be listed.  Gosling isn't even on the radar of cool.  

I understand your point but that same point has been raised by every generation. As we get old we'll be lauding the current stars as "the stars" while the younger generation will think Justin Bieber 7 is the best thing to happen to movies. Just compare the MTV teen choice awards to oscars. I feel old saying that those teens have no taste and so easy to market too. 

Personally i think the world has lot more room for cool. :)