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RolStoppable said:

The PSP didn't suffer because of the PS2 decline or the slow PS3 start. When it failed, it did so on its own merits. Where brand mattered was in the beginning, because the system was bought due to lofty expectations (people expected it to be a great gaming device like the PS1 and PS2 before it). Hence the very good first year sales. If there was a direct correlation to brand power throughout the entire generation, then the PSP should have recovered like the PS3, but that didn't happen.

Not sure why you think that the GBA underperformed. It sold at a much faster rate than the Game Boy.

Hmm, I'm not sure. I didn't realize the GBA sold at that much faster a rate than the Game Boy, since the color version came out in 1998 and I believe that's when it really sold alot with pokemon (1996 in JP, 1998/9 in NA/EU). Without numbers it's hard to judge.

As for PSP failing on its own merits, you have a point about the PS3 thing. However, the PS3 recovered not due to its brand power, but due to its software and online offerings. PS3 made its own success imho, despite the harm cause to the PS brand with the PS3 launch. The PS3's pheonix is its own achievement imho. So it would seem that the PSP then failed due to the degradation of the brand in conjunction with a lackluster SW offering. I could be wrong.