They need at least 2 huge system selling, exclusive games. Currently, all the games they've released have been good but not in the way Mario, Halo or Gran Turismo can move hardware. On top of this their is no guarantee that established franchises will push hand-held hardware. We'll see how CoD pushes the Vita come Christmas.
Secondly, they need new SKUs. All of them should have at least some internal storage as well as room to expand via memory cards. The decision to go with proprietary memory cards and over-charging has probably done more damage to the Vita brand then good so they should at least drop the costs of the memory cards.
Finally, they need to drop the price. General consumers can now play quality games on mobiles and tablets. The value of a hand-held device that primarily plays games has diminished in the eyes of many consumers.
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