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Viper1 said:

He's not saying that next gen hasn't started or doesn't start with Wii U, he's saying it's not in full swing until all of them are out and moving more consoles than their predecessors.

Earnest: Resulting from or showing intense conviction. 

It begins in the home space with Wii U but 8th generation won't be the main market force until all 3 are out for a little while.  It's always been that way.

@bold. This might be better:

Idiom:

in earnest
1. With a purposeful or sincere intent: settled down to study in earnest for the examination.
2. Serious; determined: "Both sides are deeply in earnest, with passions that approximate those of civil war"

 

In other words, when shit gets real.

EDIT: Nevermind, it's a bad translation anyways.