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Well I don't this we should read this as EA are going to abandon boxed games, but rather there is no longer going to be any money in boxed games for all publishers.

Unfortunately, I think I agree with them and in some ways it could be good, say; buying FIFA 13 gets a potential copy on every platform? But of course it won't work like this and everything will get fragmented, just look at Steam, you often get another layer of DRM as well as the Steam DRM