Iwata never said Nintendo would not issue paid DLC, and, sure enough, that's what they'll be doing with Mario. Nintendo simply won't do it crassly, Iwata promises. "I think, when the player has exhausted what's in an existing piece of software, when there are no more challenges and there is nothing more they can do, if we then introduce a new level or a new character—something new for them—we just increased their motivation to want to go back; we've also increased the amount of time they're going to enjoy that software. And one thing Nintendo has determined as a company policy, what we are not going to do is create a full game and then say, ‘let's hold this back for DLC.' That's not our plan. We're definitely not doing that. It's an extreme example, but I think there are examples of games where you get that initial purchase—the very core part of the game—and everything else around it is all DLC. However, if you do that I believe customers will have no motivation to go out and buy the retail package to begin with.
This is the most critical paragraph i the article...which apparently no one is reading.
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