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@ZaneWane
that doesn't really say anything or prove it is selling at a loss. As I just showed you the break down of component parts has it valued at about 160 on hardware alone. That is 90-140 extra on each sold If about 60 is going to retailers, what is left is SONY's. Yes, I know manufacturing costs need to be recovered, yet that easily taken care of with what they are making. The Wifi is at LEAST breaking even and the 3G is profit.

Now they just need to figure out how to get it to sell faster. Bundling is a great idea but there is too much bad press about the Memory Cards. They should throw in that good for nothing but entry into having a MC,4GB and actually put the advertisement Co. to work.



      

      

      

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