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"It's been confirmed by Nintendo UK today that New Super Mario Bros. 2 will cost £39.99 (€50.88) to download when it hits the eShop later this week.

As Nintendo's first foray into selling full retail games via its eShop, it's understandable that they have opted to stick to the recommended retail price (RRP) to test the waters. But when Amazon UK will ship the boxed copy for only £29.97, are you happy spending an extra £10 for the convenience of not swapping game carts?

On Friday you will also be able to download the more modestly priced Freakyforms Deluxe: Your Creations, Alive! for £24.99 and New Art Academy for £29.99 from the eShop."

http://www.nintendolife.com/news/2012/08/new_super_mario_bros_2_will_cost_p3999_to_download

Luckily I've ordered mine from Amazon! Blimey, 10 quid extra to download?! What are Nintendo thinking?! Same for Art Academy as well!