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i believe some really understimate the heath ledger death effect which we didn't have this time. best know for music, when houston or whoever died, their records destroyed the charts, even 20 years old records. and that over weeks. not sure how much that helped batman but i bet there were some, especially woman who just went to the movie with their friend/husband to see heath ledger (even if he looked a little bit different^^). normall they would have said "ohh no batman? common i have better things to do" but then they watched it.