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Declan said:

In Japan, it is usual for entries within huge franchises where sales are expected to be big to launch at the weekend.  The next Dragon Quest is launching this Thursday, however.  Anyone know why?  I know the Wii has been winding down for a while now, but this is still a big deal, and anything lower than 1m sales first week would have to be considered bad news for SE.

Its not going to do anything close to a million first week. Square should profit good off the subscriptions though.