PS Vita is 'too expensive for most', says Pachter

[wfz]

UnitSmiley said:

wfz said:
When extremely expensive Apple products sell yearly minor updates for huge prices and people buy it by the millions, I can't help but think this price argument is retarded. It's all about value. Pachter argues that it has amazing value yet even with the best value ever, having that price point makes some sort of magical barrier to consumers.

I think he's entirely wrong.

But apple products have a lot more going for them, even if it's all superficial. Apple products are the "cool" thing to have.

I have nothing against Apple products, in fact I don't know much about em. But neither to most people who buy them. A lot of Apples consumers are just people who buy their products because of popularity/social relevance.

The Vita doesn't have that type of superficial appeal.

Which all adds into the increased "value" people see in products. As long as they see a high value, they will pay a high price. The price doesn't magically stop people from purchasing. The price/value ratio does.

The idea that "this product has absolutely amazing value but the price point is too high for consumers" doesn't make sense when extremely expensive products with high value DO sell (iPads are an example).

The real problem with Vita isn't the price. It's the price/value ratio. Consumers aren't seeing the value to reflect the price the handheld is at.