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It's always been funny to me that people complain about ads the dashboard. They don't get in your way or interrupt your games. I completely ignore them. It's nothing like US TV where the program gets interrupted every 10-15 minutes to show a block of ads and the only thing you can do about it would be to prerecord it and fast forward the ads later. At least on Xbox 360the ads are confined to the dashboard instead of being inserted through the games.