pezus said:
Wii is not close to being the market leader at the current time. Market leader of the generation overall, sure, but right now? No way. It is not "in" anymore, as is evident by its sales. Remember the effect of their last $50 price cut? Provided a very small boost and almost no lasting effect. Now Wii is in a way worse situation than it was back then, with a successor launching in the matter of months and I don't see a "severe influx" of sales coming. |
That's not the point, though. A cut to $99 does wonders, regardless of where it is in the market. There's still a huge market for the Wii, and people want to have it at Christmas. Not as much nowadays, but for most people, it's the most recognsiable console out there.
Let's look at the PS2:
Cut from $179 to $149- Increase of 57,000 units, sold an additional 600,000 units before returning to pre-cut levels
From $149 to $129 2 years later- Increase of 33,000 units, sold an additional 300,000 units before returning to pre-cut levels.
From $129- $99 3 years later- Increae of 44,000 units, sold an addiional 380,000 units before returning to pre-cut levels.
That last price cut was in 2009, nearly 4 years after the 'next-gen' started. Who can't say the Wii can't do the same? You'd be surprised. At $149, it's not worth it for just a game or two, but at $99, suddenly it becomes feasible.







