Pavolink said:
Nintendo said two days ago at their analyst meeting that they'll care more about the 190M Wiimotes/ 45M Balance Board owners, for now. |
That what the launch of the system is for. First you want to try and convert as many of the people who bought and use your last sytem over first then focus on getting you new target market. They want the die hard Nintendo fans and the "Wii moms" because getting someone who already has you product to buy your next product is easier then trying to get back some of the people you lost. Apple is a great example of this tactic, with their annuel "shaming of the poor people".
Your first go for the easy sell with your launch. And then build the base to attract new customers. And the question is how much information did Nintendo hold back and had their partners hold back to release in the two month period before the lauch and into the first few months.







