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SvennoJ said:
It would be interesting to see the split between digital game sales and DLC and online pass sales.
I would imagine that the retail revenue that the publisher gets is just a small share of $60 while the profit share on DLC is far greater.

Anyway there are 2 ways to speed things up. Either undercut the price of physical copies by a good margin or find a way to kill the 2nd hand market. It better be the first one.

Do you think a virtual mechanism for selling pre-purchased digital games would help push digital media? I'm not saying it's something that publishers would be ready to do, but in order to offer a better service some could consider it.

About online pass sales, do you mean like buying virtual credits, or did you mean in-game buying (like buying items with real money)?