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spurgeonryan said:
Some of these companies need to realize that they are just putting crazy amounts of money into some of these movies.
Dar Shadows: 150 million! Did they reaaly think it would make 250-400 million? No fraying way!
Battleship: come on! Its based off a board game. It needs 300-450 million.

Journey had decent special effects for like 80 million. Why cant other movies? Crazy!


Agreed.  Also Battleship and The Avengers pretty much had the same budget if you take the actors salaries out of it which where a lot higher for The Avengers.  If you make a risky movie with a high budget its a good idea to fill it up with a lot of product placements like the first Transformers movies or have a lot of merchandising.