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rocketpig said:

Reviews release before the movie opens. You knew that, right? Avengers was certainly hyped but no more than any other major summer blockbuster.

FYI, The Avengers actually opened in slightly fewer theatres than Deathly Hallows and... The Dark Knight. It actually opened in fewer theatres than Iron Man 2. But I guess since it was so hyped, they didn't need to actually put it in as many theatres.

*brain implodes from contradictory statement*

You can ask anyone that knows a bit about how a movie performs,and they will tell you that reviews aren't important when it comes to the opening week-end. They are relevant in the legs/holds of a movie.

How should I know why it didn't open in more theaters? FYI the tickets were already sold out days before the movie or the reviews came out.