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Guys, don't presume to have facts by correlating the sales numbers to your conclusions, and then when someone calls you out on it, say they don't have proof either...

Instead of using sales numbers which don't give any proof of anything other than, for X Y Z reason that we're all trying to figure out but need more clues on, the system is or is not selling as much as expected, try to find the ideas that complement sales numbers to paint the full picture.

For example, 3D in the theaters is in decline because it is not worth people's hard earned cash. What would be the right pricepoint, and is it worth it? Those are the kinds of questions we need to ask at this point.

That's all I'm gonna say for now.