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theprof00 said:

The other point to consider for SMW is that it was the first game on a new system. That circumstance should have normally propelled it to SMB levels, but because of the stagnation, only prevented it from dropping further. By the time n64 mario released, nintendo was very much under attack by sony, which could explain the drop.

YES! Good point. And that would explain why after starvation the levels bounced back to SMB levels of success.

See to me, it's straightforward.