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I don't remember the internet on fire and I've never heard of this unnamed game or the developer.

It doesn't surprise me that EA would port to all systems. In fact it's stupid to ignore the money to be had on all platforms. But, anytime I hear about a 3rd party exclusive it surprised me. Why would any publisher forgo the profit of a multiplatform release when the PS3 and Xbox 360 on have half the market each?