Scoobes on 20 April 2012
| mike_intellivision said: I certainly think that if the unit costs only $180 to produce, then selling it for $250 to establish market share would be a wise plan. Mike from Morgantown |
That's only hardware costs though. It's not taking into account the packaging, retailer cut or recouping the R&D and marketing costs. Still, they may still be able to launch at $250 and still hover around profitability.
