Nintendo 3DS ad failed attempt at being viral

[happydolphin]

VGKing said:
It's kind a pathetic how they say the video is viral and go as far as putting it in the title.
Viral videos happen by accident, not on purpose.

It's part of the 4th wall humor. I'm not a fan of it, but you need to at least know it's humor before you can say "it's not funny".