kowenicki said:
I see. I would agree that a significant price cut... which is inevitable I think (despite sony financial problems), would increase sales massively and I think 9m would then be much more likely. Sony doesnt mind buying marketshare and I dont blame them if they can make it pay long term. |
There are so many ways a price cut can be avoided. Software releases. Bundle incentives, even a temporary holiday price cut.
I came up with an interesting concept that involved an exclusive Call of Duty game releasing during the holidays that would be free during the month of December for CoD Elite subscribers. Essentially low cost via digital distribution, huge PR stunt, bolster Elite membership numbers, and firmly stock Vita with CoD fan base to ensure profitable leg sales from word of mouth/popularity of the game as well as massive potential for a future game most likely one year later during the holidays. Obvious benefits for Activision, obvious benefits for PlayStation. The CoD fan base is huge and the incentive for a free game fully supported by Activision would draw plenty of people to buy a Vita. Having this as an E3 announcement will keep sales up all through to the rest of the year. Mix that with a holiday bundle and good luck getting a Vita in December.
A price cut is not in Sony's best interests. I still believe it was a big mistake for Nintendo to do it, a temporary holiday price cut would have been a smarter move. Then again releasing the console at $200 should have been their plan from the start.
Before the PS3 everyone was nice to me :(