Sony sees record $6.4 billion net loss, to take tax hit

[logic56]

flagstaad said:

Galaki said:

Sony set themselves up to be seen as trying the loss-leader route. Of course, people are going to expect the same for PS4.

The question now is, Can they afford it again? and what will happen to their sales if they don't?

see Vita...

also going for a loss leading stragey does NOT mean you have to lose 250 dollars per-console, they can make a massively powerful console and only lose 25 dollars per console