Salnax on 09 April 2012
3% of all beverages drank around the world are Coca Cola. Not including things like DIet Cola and other drinks in the Cola empire. And this is based on a few relatively basic formulas.
Apple, on the other hand, may make about three times as much money. But they have to constantly create new things to keep still, and are much more concentrated.
It;s different kinds of wealth really. Apple has more money, but Coke is by far the superior product compared to anything Apple has ever made. Apple's wealth is therefore much more vulnerable.
