Wii U to be priced at $299?

[happydolphin]

RolStoppable said:

happydolphin said:

Differentiation is not equal to Blue Ocean strategy. It's a strategy technique in line with blue ocean, but it doesn't make the company's general approach blue ocean.

All companies differentiate. I'm sorry, your controller argument does not enroll Nintendo into blue ocean. 

That's right.

But a successful controller that renders competition irrelevant makes it blue ocean. This means a blue ocean product can prevail regardless of the success of other products that make improvements on established things. And me-too approaches are easily fend off. Atari 7800, Sega's Mark III (a.k.a. Master System) and, in modern times, Sony's Move are good examples of this.

The controller did not render competition irrelevant... circumstance (competition's own failures) did, and OKAY, I will concede, top-quality Nintendo entertainment SW as well. But that was not via revolutionary differentiation, it was via simple higher quality.

But your definition of Blue Ocean is still wrong. It's not that it renders competition obsolete, it's that it targets a segment where competition is inexistent, that's a Blue Ocean strategy. Neither the controller nor the software are such, other than Nintendo differentiated itself via SW quality, but not by targeting new audiences, but simply by being more compelling as a SW provider.

It's differentiation, not blue ocean. There's a huge diff between this and the Wii's strategy. Huge.