RolStoppable said:
happydolphin said:
RolStoppable said:
Red ocean requires at least one direct competitor. The NES had none when it launched.
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Due in part to well-placed advertising, the Nintendo Famicom was a quick success. 500,000 consoles were sold in its first two months of release, far more than any competitors could claim. "Competitors" is a strong word, though, when one considers that inferior machines like the Atari 2800 (Japanese version of Atari 2600) sold at considerably higher prices than the Famicom. 1983 would also see the release of Sega's SG-1000, but it couldn't touch Nintendo's console.
http://archive.gamespy.com/articles/july03/famicom/index3.shtml
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Do you know what a direct competitor is? A company that competes on the same values. That's why the Wii wasn't a direct competitor of the 360 or PS3, even though technically the systems were competing for sales nonetheless.
Look up the Atari 2600 and Sega's SG-1000. They both used joysticks which was the standard at the time.
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Differentiation is not equal to Blue Ocean strategy. It's a strategy technique in line with blue ocean, but it doesn't make the company's general approach blue ocean.
All companies differentiate. I'm sorry, your controller argument does not enroll Nintendo into blue ocean.
