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If I had to guess, they're trying to stay in the market so that the NextBox has an established fanbase in advance for the 8th generation. That way, if Sony collapses like some say it might, Microsoft would be able to pick up a lot of PS3 owners who are unwilling to move onto the Wii U.

Besides, Microsoft is an international company. Unlike, say, Nintendo,I bet they have the infrastructure to sell all sorts of things around the world.



Love and tolerate.