Vita price cut “not on the radar at all” – Sony

[Chark]

From what I've read the Vita cost $160 just for production while the 3ds costs $100. The 3ds should not have launched at $250. It should have been $200 and stayed so. Nintendo made a mistake, their price margins were off. Sony on the other hand is sitting at the right price. Consider wholesale and retailer profits along with advertisement costs both consoles are now set closer to the not lose money and not make money target. They will rely on development and software sales to create profit until manufacturing advances and other cuts are made. Even then a good portion of that will be deflected into a price drop somewhere in the next two years.