MrT-Tar said:
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Bang on! Though moneyhatting seems a little shallow of a word. Try funding. Nintendo will fund the development of the game as part of a contract, where they're given a share of the returns. The funding would most likely extend to publishing/marketing for sure!
I'm not an insider, so I don't know for sure, but if Revelaitons is any indicator, it sure looks like this.
So Nintendo can say, for instance, instead of funding casual efforts, let's inject money (to a lesser extent but still) in business partners so they can bring in games and IPs we can't come up with ourselves (à la non-jimae-shugi if you know what I mean).