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kitler53 said:

source: "In fact, based on the latest details from Nintendo’s North America President Reggie Fils-Aime, if I had to choose between a price for the Wii U between $250 and $600, I'd say it's going to cost closer to $600."  <-- that's the quote i heard attributed to reggie but reading it directly i'm not sure if it is actually a quote and not just speculation on the writers part for this next bit, an actual quote from reggie.

source:

Does that change as we get closer to the next-generation console, the Wii U?

"The market is going to continue to differentiate based on the types of experiences that consumers want. As an example, if I’m the head of a household of a family of four, and my disposable income is $50,000 to $60,000, I’m going to continue to look at the Wii because of the software, and it’s a great entertainment device. For consumers who want to have the latest gadgets and have a higher disposable income, that’s for the Wii U."  ~reggie

 

so apperently you need a household income in excess of $60,000 in order to afford the wiiU, whatever that means.


"The market is going to continue to differentiate based on the types of experiences that consumers want. As an example, if I’m the head of a household of a family of four, and my disposable income is $50,000 to $60,000, I’m going to continue to look at the Wii because of the software, and it’s a great entertainment device. For consumers who want to have the latest gadgets and have a higher disposable income, that’s for the Wii U."

                                                                                                   Translation

"With the Wii U we're aiming for a high definition, more immersive version of the experiences we've cultivated under the Nintendo brand. As such, the hardware we'll be incorporating will require that we price the Wii U higher than Wii."

He is marketing, he isn't there to speak in absolute definitives.There's nothing about a $500 - $600 price range in there.

It's as simple as saying Wii at its' cheap price will be for impulse buyers and Wii-U, which will be more expensive than Wii, will be for the consumers who are willing to spend more money for the newest console experience (early adopters).

While Wii will have hardware more powerful than PS360, it will obviously not use cutting edge tech. It's impossible for it to require that high of a price range.

Since Iwata said it will cost more than Wii did at launch, I'm expecting a $300 - $350 price range.