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Jay520 said:
 Well yeah, but if a new IP, or any game, is top quality (90+) & appealing then it's likely to automatically have a sufficient promotion if the publisher is competent. (Though I think some games can accomplish this without massive advertisement. Batman Arkham Asylum (2009) being a non-too recent example).

Batman Arkham Aslylum had a fair amount of advertising, true not quite halo or red dead levels but a fair amount. Though if the game wasn't as good as it was it wouldn't do those numbers. Any more advertising then that is just excessive in my mind, I hate the fact bad games can sell on advertisement alone.