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rocketpig said:
Erik Aston said:
NPD does market research for a ton of markets, not just videogames. If they got caught fudging on numbers in one area, they would lose customers from other areas where there may be competition.

This is really key. There's a lot of money involved here and it extends far beyond the borders of the videogame industry.

 


Once again this is irrelevant. If the monopoly is in 1 sector or multi, it makes no difference. They can simply fudge the sectors that are monopolized and no one will know the difference since those who are only interested in other sectors will not know the difference since they don’t even get the data for the monopolized sectors to begin with.

These free sites are about as much competition to NPD as BEOS is to Windows. Money is also irrelevant. Plenty of folks make money. It doesn’t mean they do good work or that we should trust them just because they have some high position somewhere in a billion dollar company. Again, look at any company that has done something illegal and all the lawsuits being thrown around at everything. <- This is why we have the saying "buyer beware.” It’s not a conspiracy theory. It is just means your should use your head and not just trust because someone has a nice suit on.