kowenicki said:
Nereid said:
sales2099 said:
drkohler said:
sales2099 said:
And its more like 9 million in terms of revenue....not profit. I dont know if you follow Sony financials, but they are dripping red ink :)
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?????? "And its more like 9 million in terms of revenue" - are you that dense?
We all can read the financial reports and see that Sony, as a company, is in the red. What does this have to do with the fact that Move, as a device, is profitable on the manufacturing level, but probably not (yet) on the production level?
And here is a little surprise for you: the Kinect device is exactly on the same path as the Move device: profitable on the manufacturing level, not (yet) profitable on the production level.
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Im afraid Move isn't profitable on any level.....
MS on the other hand said that Kinect is sold at a profit, and MS actually posts profits in their quarterly earnings :)
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You cant be serious with this...
Move is likely to be more profitable than kinect anyway, are you forgetting that various companies rejected this technology because it was too expensive? Not to mention Microsoft's 500 million dollar push last holidays.
Both are definitely profitable at the margin.
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The $500m thing is bogus... its in line with the spend of all the big three on any normal holiday push and is no big deal. I have looked into this and provided the information here several times before. It really needs to stop being repeated ad nauseum as some golden nugget of information and in some way unsual.
Hell we even saw recently that Uncharted had a marketing spend of £5m in the UK alone. thats £5m ($7.5m) on one game in one country.
Nintedno also spent $500m in advertising in the final quarter of both 2009 and 2010. God knows how much sony would have spent... a lot more probably.
Its nothing special or unsual.
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It's nothing special or unusual?
It's the biggest spend on a gaming periperhal ever for starters.
Do Sony spend anywhere near that amount for Playstation advertisement? I seriously doubt it.
Sony's biggest marketing campaign across Europe since launch, in 2009, during the launch of the Slim, was shy of $100 million. One fifth of what was reportedly spent on Kinect. That was Sony's push during a remodel and after price cut, in their biggest market.
Could you provide a link to Nintendo spending $500m in those quarters? It wouldn't surprise me, I'd have thought Nintendo would have spent the most given their massive profits and market position earlier in the gen. I'd also imagine that's an advertising spend spread over both the DS and the Wii.
That Uncharted figure could actually be small scale in comparison to the budget for other games (Halo 3-$40 million, Wii Fit- $40 million) for example.
Really nothing I've seen or read implies that $500m for Kinect is anything short of gigantic in scale.
