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Marks said:
Wow that's fucking gay. I have no issue with used games or whatever but this strategy is basically to trick unsuspecting people into buying used instead of new. This is gonna fuck over parents and old people who are buying the games as gifts and what-not.

Thats exactly who they are trying to target with this plot. I personally always check a game's tag to see if it says new or used. But basically anyone who asks their parents to buy a game for them  is getting a used one from gamestop... O well capitalism and all, they are just trying to maximize profit, can't blame them when they basically have a monopoly of the video game specialty stores.