Let the Battlefield Commence
31/Oct/2011
EA’s drive to compete with Activision in the FPS genre continues to gain momentum with the launch of this week’s new No1, ‘Battlefield 3’ on 360/PS3/PC by EA’s Digital Illusions Creative Entertainment (DICE).
The game begins life as the 10th biggest UK All Formats week 1 seller (units) and 9th by revenue. Last year EA launched ‘Medal of Honor’ in week 41/2010 and ‘Battlefield 3’ has outsold the week 1 units on that title by 2:1 (developed by EA studio ‘Danger Close’ in LA, but with DICE involvement). In fact, adding up all 17 ‘Battlefield’ games week 1 sales since ‘Battlefield 1942’ in 2002 shows us that ‘Battlefield 3’ has outsold the cumulative week 1 sales of all of these combined. Warner’s ‘Batman: Arkham City’ drops to No2 (-52%), EA’s ‘FIFA 12’ drops 1 place to No3 (-14%) and Sega’s ‘Football Manager 2012’ also drops 1 place to No4 (-42%). Ubisoft remain at No5 for a second week with ‘Just Dance 3’ (-12%) and Activision’s ‘Skylanders: Spyro’s Adventure’ continues to improve both in sales and chart positions, breaking in to the Top 10 at No9 (+31%).
Also of note this week is Microsoft’s ‘Kinect Sports: Season Two’ debuting at No18 – this is the follow-up to Kinect launch title ‘Kinect Sports’ back in week 45/2010 and which is by far the best-selling Kinect game in the UK. The only other new entry this week is Namco Bandai’s 360/PS3 ‘Dragon Ball Z: Ultimate Tenkaichi’ debuting at No23. Note that Ubisoft’s ‘Tintin: The Secret of the Unicorn’ makes an appearance at No35 (+132%) but was actually launched the previous week.
| W |
TW | Title | Format | Label | Publisher | |||
| - |  |
1 | BATTLEFIELD 3 | XB360 | EA GAMES | ELECTRONIC ARTS | ||
| - | |
2 | BATTLEFIELD 3 | PS3 | EA GAMES | ELECTRONIC ARTS | ||
| 1 |  |
3 | BATMAN: ARKHAM CITY | XB360 | WARNER BROS. INTERACTIVE | WARNER BROS. INTERACTIVE | ||
| - | |
4 | BATTLEFIELD 3 | PC | EA GAMES | ELECTRONIC ARTS | ||
| 2 | |
5 | BATMAN: ARKHAM CITY | PS3 | WARNER BROS. INTERACTIVE | WARNER BROS. INTERACTIVE | ||
| 3 | |
6 | FOOTBALL MANAGER 2012 | PC | SEGA | SEGA | ||
| 5 | |
7 | JUST DANCE 3 | WII | UBISOFT | UBISOFT | ||
| 4 | |
8 | FORZA MOTORSPORT 4 | XB360 | MICROSOFT | MICROSOFT | ||
| 6 | |
9 | FIFA 12 | XB360 | EA SPORTS | ELECTRONIC ARTS | ||
| 7 | |
10 | FIFA 12 | PS3 | EA SPORTS | ELECTRONIC ARTS | ||
| 9 | |
11 | ZUMBA FITNESS | WII | 505 GAMES | 505 GAMES | ||
| 8 | |
12 | THE SIMS 3: PETS | PC | EA GAMES | ELECTRONIC ARTS | ||
| 13 |  |
13 | MARIO KART WII | WII | NINTENDO | NINTENDO | ||
| 11 | |
14 | GEARS OF WAR 3 | XB360 | MICROSOFT | MICROSOFT | ||
| - | |
15 | KINECT SPORTS: SEASON TWO | XB360 | MICROSOFT | MICROSOFT | ||
| 12 | |
16 | RAGE | XB360 | BETHESDA SOFTWORKS | BETHESDA SOFTWORKS | ||
| 10 | |
17 | PRO EVOLUTION SOCCER 2012 | PS3 | KONAMI | KONAMI | ||
| 17 | |
18 | WII MUSIC | WII | NINTENDO | NINTENDO | ||
| 22 |  |
19 | SKYLANDERS: SPYRO'S ADVENTURE | XB360 | SKYLANDERS | ACTIVISION BLIZZARD | ||
| 16 | |
20 | DEAD ISLAND | XB360 | DEEP SILVER | KOCH MEDIA | ||
| 14 | |
21 | RAGE | PS3 | BETHESDA SOFTWORKS | BETHESDA SOFTWORKS | ||
| 32 | |
22 | SKYLANDERS: SPYRO'S ADVENTURE | WII | SKYLANDERS | ACTIVISION BLIZZARD | ||
| 19 | |
23 | DEUS EX: HUMAN REVOLUTION | XB360 | EIDOS | SQUARE ENIX EUROPE | ||
| 30 | |
24 | GRAN TURISMO 5 | PS3 | PLATINUM | SONY COMPUTER ENT. | ||
| 20 | |
25 | F1 2011 | PS3 | CODEMASTERS | CODEMASTERS | ||
| 21 | |
26 | F1 2011 | XB360 | CODEMASTERS | CODEMASTERS | ||
| 24 | |
27 | WII SPORTS RESORT | WII | NINTENDO | NINTENDO | ||
| 28 | |
28 | MICHAEL JACKSON: THE EXPERIENCE | WII | UBISOFT | UBISOFT | ||
| - | |
29 | DANCE CENTRAL 2 | XB360 | MICROSOFT | MICROSOFT | ||
| 26 | |
30 | FIFA 12 | WII | EA SPORTS | ELECTRONIC ARTS | ||
| 18 | |
31 | RATCHET & CLANK: ALL 4 ONE | PS3 | SONY COMPUTER ENT. | SONY COMPUTER ENT. | ||
| - | |
32 | JUST DANCE 2 | WII | UBISOFT | UBISOFT | ||
| 29 | |
33 | DANCE JUNIORS | WII | UBISOFT | UBISOFT | ||
| 15 | |
34 | PRO EVOLUTION SOCCER 2012 | XB360 | KONAMI | KONAMI | ||
| 31 | |
35 | DRIVER: SAN FRANCISCO | PS3 | UBISOFT | UBISOFT | ||
| 25 | |
36 | DEUS EX: HUMAN REVOLUTION | PS3 | EIDOS | SQUARE ENIX EUROPE | ||
| 38 | |
37 | RUGBY WORLD CUP 2011 | XB360 | 505 GAMES | 505 GAMES | ||
| - | |
38 | THE SIMS 3: PETS | XB360 | EA GAMES | ELECTRONIC ARTS | ||
| - | |
39 | DRAGON BALL Z: ULTIMATE TENKAICHI | XB360 | NAMCO BANDAI GAMES | NAMCO BANDAI GAMES | ||
| - | |
40 | DRIVER: SAN FRANCISCO | XB360 | UBISOFT | UBISOFT |
